Cement Clay

I’ve used this for years now. After seeing it at a local barbers I instantly liked it. The hold can vary depending on using it on damp or dry hair. If you put it on damp hair you can get a wet look style. On dry hair, then you get a strong hold but without the wet look. It’s not at all greasy, dry quick (although it’s a dry paste). And it washes out very easily with no build up

Been using this for years having been recommended it in a trendy barbers. It’s one of the few styling products that works with my thick wavy hair and as it is a quality product a little goes along way.

Recommended by my barber this water based hair product is really good at holding hair in place whilst still be malleable to restyle if need be. Water based so easy to wash out.

Can be applied to slightly damp hair, which is a bonus. Allows a good degree of hold over the day, but not stiff, so hair can be reworked without it after wind or rain to some degree. Not completely washable as claimed, but no big build-up over time and problems with waxy pillow covers as some stuff does. The smell is a bit sickly at the start (vanilla), but I'm now on my second tub, so I guess I'm used to it. It's decent, especially for the price, which lasted me about 2 months.

My go to now after a recommendation from a friend. Smell is lovely too. Prior to this I used Vo5 Matt clay. This is a different league. Worth the money.

Husbands favourite hair pomade! I now subscribe which is great value for money. Smells like a dream, too.

Why did you choose this product over others?: Great product at a great price

I bought this wax expecting a more natural look and flexible hold, something I could easily play with throughout the day. However, the hold turned out to be much stronger than I expected. Once applied, the clay really locks the hair in place, and it’s difficult to restyle or run your fingers through it. It’s so strong that you definitely need to wash your hair at the end of the day to remove it properly. This may be great for someone looking for a firm, long-lasting hold, but it didn’t fully match my expectations for a more natural, flexible style.

Coming from Gatsby products, I wanted to try something new and did this not disappoint. Tried On: Thick Asian Hair Hold: The hold is quite nice and gives a lot of playability with the hair. It just goes where it needs to. However, after a few hours of going outside it can lose its hold. The good thing is, it is quite easy to restyle again without application. Scent: It smells of a very light coconut smell and is quite pleasant. I'm not huge on scents and this was what I was looking for. You can smell it on your hands but people around you wouldn't notice it unless they are directly smelling your hair. Washability: It is quite easy to wash off with just water so you don't have to worry about over damaging your hair. Value: The price of the product is on the expensive end but it works as needed and I would not hesitate to buy again. I would prefer a product that works well and is good quality rather than a cheaper alternative. Overall: Amazing product and I would definitely buy again.

Been using this for a few years now. Absolutely the best. It became a part of me and I have great memories even just by smelling it I get flashbacks of good times, date nights, parties even whenever I used it. Its like when you have your signature perfume this brings that same feeling. I still remember I used it on my first proper date which I’ll never forget. If you want something that brings all the above, Go for it! ;)

That clay works really well and the delivery was faster than I expected

Bonne cire, effet mat, pas grasse, part facilement au lavage et permet de se recoiffer durant la journée.

いい匂いです。もう少しマットだったらいいなぁ。