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A question I get almost every day is: “why isn’t everyone implementing the principles in this book?” The answer to that question is that everyone who understands these financial truths is implementing them. If you carefully read and absorb the financial principles of life insurance uncovered in this book, you will understand as well. There is a finite amount of knowledge that humans know about the universe. All of this known information falls into three categories: First, there is a certain amount of information that we know and that we are aware that we know. We could say that we are “consciously competent” of this information. Second, there is a large amount of information that we know nothing about. We know that there are certain fields or concepts "out there," but we really don't know anything about them. We might say that we are “consciously incompetent” of this information. The third category of knowledge represents information we don't know, and we’re not even aware that we don't know it. We are "unconsciously incompetent" in these areas. It doesn't mean that the information doesn't exist; it just means that we are currently unaware of its existence. As a result, this information currently sits in our "blind spots." Just like in our cars, there are some things we don’t see that others do. But if we just turn our head 20 degrees, we will see things we have never seen before. This book will help you to turn your head 20 degrees and to discover something wonderful that you have never seen before. Review: great read! - I loved this book. This was a short read but it was packed with information. This is a highly recommended book. Review: Beautifully written, explained, and easy to follow. - One of the most thorough, if not THE MOST THOROUGH, book about utilizing Permanent Life Insurance as your own bank to finance everything throughout your life. I believe a correctly structured permanent life insurance policy is a vital part of your investment portfolio and has the ability to do many jobs for you, NOT ONLY FOR just providing income to your loved ones when you pass away. This book teaches you how to capture all the money that slips through our fingers throughout our whole working life and use it to be tax efficient, growth efficient, income and asset protective (when you pass away, early or late in life), and the ability to be your own bank by financing your purchases through yourself so you can build your own wealth instead of building all the Banks' wealth. A MUST, MUST READ!!! Bryan is right, not everyone does this because they don't know it exists. But those who do know it exists, DO USE IT! If you understand financial principles like opportunity cost, Rule of 72 (Compound interest and HOW IMPORTANT IT IS TO START INVESTING AS YOUNG AS POSSIBLE ANNNNND NOT NOT NOT DISTURBING THE GROWTH OF YOUR PRINCIPLE), multi-tasking your money, then this is the book for you!! And even if you don't understand those principles, READ IT ANYWAYS! This book was very entertaining to read, to me. It wasn't "Dry" at all to me. Bryan used very realistic examples and was very clear about everything he said, so that people would not misinterpret what he's trying to explain. I recommend this to all people, investors (novice-experts), friends, family, insurance agents, anyone who wants to understand insurance more and the benefits of it.
| Best Sellers Rank | #485,606 in Books ( See Top 100 in Books ) #83 in Life Insurance (Books) #2,515 in Finance (Books) |
| Customer Reviews | 4.5 out of 5 stars 329 Reviews |
K**D
great read!
I loved this book. This was a short read but it was packed with information. This is a highly recommended book.
C**.
Beautifully written, explained, and easy to follow.
One of the most thorough, if not THE MOST THOROUGH, book about utilizing Permanent Life Insurance as your own bank to finance everything throughout your life. I believe a correctly structured permanent life insurance policy is a vital part of your investment portfolio and has the ability to do many jobs for you, NOT ONLY FOR just providing income to your loved ones when you pass away. This book teaches you how to capture all the money that slips through our fingers throughout our whole working life and use it to be tax efficient, growth efficient, income and asset protective (when you pass away, early or late in life), and the ability to be your own bank by financing your purchases through yourself so you can build your own wealth instead of building all the Banks' wealth. A MUST, MUST READ!!! Bryan is right, not everyone does this because they don't know it exists. But those who do know it exists, DO USE IT! If you understand financial principles like opportunity cost, Rule of 72 (Compound interest and HOW IMPORTANT IT IS TO START INVESTING AS YOUNG AS POSSIBLE ANNNNND NOT NOT NOT DISTURBING THE GROWTH OF YOUR PRINCIPLE), multi-tasking your money, then this is the book for you!! And even if you don't understand those principles, READ IT ANYWAYS! This book was very entertaining to read, to me. It wasn't "Dry" at all to me. Bryan used very realistic examples and was very clear about everything he said, so that people would not misinterpret what he's trying to explain. I recommend this to all people, investors (novice-experts), friends, family, insurance agents, anyone who wants to understand insurance more and the benefits of it.
R**O
A light and clear read on life insurance basics. Some industry-inherited bias and fallacies, though.
Good life insurance 101, both term and permanent, explained in simple terms. The content is comparatively balanced and honest, to be written by someone who sells permanent life insurance. However, some exaggerations and half-truths do occur (industry-wide problem). Topic-wise the book can be split in 2 main parts: 1) Life Insurance Basics (chapters 1->6) Unlike other authors, Bloom highlights the importance of the death benefit, including some high-level coverage guidelines. Finally, a credible example of true cost of term life insurance; however, no parallel cost analysis for permanent life insurance is included. When describing whole-life insurance basics, the author could do a better job on emphasizing the risk of having to add significant funds to the contract every year for 30 years. Crystal-clear explanation on types of permanent life insurance, their funding limits and policy riders. 2) How Permanent Life Insurance Works – Whole Life emphasis (chapters 7->12) The author highlights Uninterrupted Compound Interest and Unstructured Loan features but does not address cost vs benefit to implement through permanent life insurance. I had an aha! moment when reading about the relationship between death benefit, cash surrender value and policy loans. Some helpful nuggets of wisdom about funding an insurance policy are shared. The illustration about retirement income is sound and the comparison to the 4% nest egg approach, intriguing. The 2nd half of chapter 12 was unnecessarily convoluted. While the content and tone is generally balanced and honest, the author misses adjusting figures for inflation, potentially misleading readers with overstated comparisons, although this is an industry-wide problem. There are a couple of half-truths in examples used, which rests some credibility to an otherwise sound piece of work.
Z**U
A must read for life insurance agents!
One of the best books I read on this topic, life insurance, particularly a comparative between term life insurance and permanent life insurance. It’s a must read for life insurance agents!
A**O
A great intro for anyone coming into the Financial Services industry
I really appreciate Bryan Bloom for writing this book, which in my opinion, is simply written, and addresses the very basics of permanent dividend-paying life insurance in a creative and entertaining writing style. After 39 years in the insurance and financial services industry, all 3 of his books are still teaching me facts about PLI that I wasn't altogether aware of. Having also read a very interesting and apparently well-thought-out critique of Bryan's book by a "fellow CPA", I couldn't help but read between this person's lines, finding them insulting. brash, slanderous, and inflammatory, no matter how eloquent his writing style may be. So to this CPA I say, until you know a cash value policy inside out, be careful on your next review, not to come off like a paid sponsor/critic by well-known all-knowing anti-cash value life insurance radio gurus. Bryan Bloom is too much of a gentleman, let alone a Christian man, to reply to your somewhat educated but completely rude and obnoxious written remarks. BTW, your General Liability Insurance policy excludes deliberate acts of libel. I congratulate you, Bryan, and your highly-skilled insurance and finance knowledge. Keep on keeping on, brother. Our industry needs more professionals like you.
D**R
Great Introductory Overview of the Hidden Benefits of Life Insurance
Bryan Bloom really does a great job writing a great book geared for consumers on the under-reported benefits of cash value life insurance. It's nice to have a CPA report on these benefits (other than Ed Slott, CPA of course). I do find it an interesting phenomenon that you can't find a single government source OR insurance company sponsored source of all this information. (I think there's either some law against it OR insurance companies are hiding these benefits to avoid being targeted by Congress as they were in the 80's with TAMRA, TEFRA, and DEFRA.) This book is a decent compilation of many of these benefits. It *may* not be the most detailed book for agents. The book doesn't go into enough detail for agents to understand how illustrations work and the formula behind cash value life insurance. (Here it is: "Net death benefit = cash values + net amount at risk - any outstanding loans".) However, it wasn't necessarily written for agents, but consumers. Regardless of that, it's a great book and a fantastic introduction to the advanced uses of cash value life insurance! I recommend it highly!
A**R
Good general Information, IUL much better than whole life in my opinion.
generally good information, except the form of permanent life ins he discussed is old hat. IUL is much better product than whole life for many reasons.
S**S
The best intro to permanent insurance I've read yet
If you could design the perfect financial vehicle for growing wealth and saving for retirement, what features would you give it? What about these 13? 1. The plan should allow for a tax deduction for all money saved in the plan. 2. The plan should allow for tax-deferred growth. 3. The plan should provide for income tax-free withdrawals. 4. The plan should make competitive returns possible. 5. The plan should allow any taxpayer to put in as much money as they want. 6. The plan should provide a taxpayer to use the account as collateral for a loan. 7. The plan should protect against market losses. 8. The plan should assure access to loans should the taxpayer need money before age 59 ½. 9. The plan should allow for these loans to be paid at the taxpayer’s discretion. 10. The plan should be protected from creditors. 11. The plan should eliminate early withdrawal penalties, late withdrawal penalties, and excess contribution penalties –there just shouldn’t be any penalties at all. 12. The government should continue the contributions to the plan at the same level the taxpayer was contributing if the taxpayer should become disabled and can’t continue to put money into the plan. 13. The government should accelerate the expected retirement account balance to the taxpayer’s family if the taxpayer dies prior to retirement. It doesn't exist, right? It's too good to be true? No. Permanent (whole life) insurance can do all of this. Considering the cultural inertia against it in the mainstream financial world, getting a good and unbiased understanding of permanent life insurance is difficult. Bryan Bloom's book is the clearest and most concise primer on this paradigm-shifting concept that I've read yet, and I have read Nelson Nash, Robert Murphy, Barry Dyke, Pamela Yellen, and others. Seriously, spend $9 for the ebook and it will fundamentally change your financial future.
T**J
Not for UK finance it’s for USA
I didn’t realise until I bought it that it applies to the American tax system not UK :( A CPA is only in America. In UK it is a Chartered Accountant.
A**P
Great book! Very well written.
Definitely one of my favorite books, you have to read it if you want to learn more about the potential and power of a well-designed whole life insurance policy. Only regret is that it took me so long before I finally decided to read it.
F**K
Great info on permanent life policy
If you never consider permanent life insurance as part of your financial plan, you should use this book as a guide. It's mostly reader friendly except for the charts with numbers, which take time to absorb.
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